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We Live In A World With A Deluge Of Choices - But Do We Really?

Saturday, 26 July 2008

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We Live In A World With A Deluge Of Choices - But Do We Really?

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We Live In A World With A Deluge Of Choices - But Do We Really?

If you think that Marketing and Advertising exist in a world governed by logic and reason, you clearly don't know just how irrational, off the mark and wasteful marketing, and especially advertising, has become! So what we must do, more than ever, is to deflate the sweeping generalisations of the advertising and marketing world. We must definitely steer clear of their overarching theories on communication - mass communication that is.
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