Web Business - Business Card Integration Part I |
This article will help you visualize how you can integrate your business card with your web based business.
The key to any good website is its front page--just as your website is an entry point to your business, your front page is an entry point to your website. A good front page accomplishes three tasks:
It invites viewers to learn more about the business.
It's easy to use.
It creates a positive visual impression.
This means, above all, that your front page needs to walk a line between complexity and simplicity. A front page that includes a ton of clippings about your business, photos, flashy menus, and busy graphics will bewilder users rather than entice them, while a front page that contains nothing but a list of blue-underlined links to various sections of content may be easy to use, but won't tell viewers anything at all.
The ideal solution here--especially for anyone who uses business cards as a central pillar of their promotional strategy--is to use ....
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