You're the Director of a company that makes "winged flanges" but when you enter the phrase "winged flanges" in a major search engine, your Web site appears on page 30 on the results list. You have a problem: A study conducted by The Pennsylvania State University, published in 2003, found that 54 percent of users review only the first page of search results, and 19 percent stop after the second page. Clearly, poor search engine ranking is costing the company business. So, what do you do about it? You can't write to Google or Yahoo and ask them nicely to please rank your site higher for "winged flanges" searches...
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