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Friday, 25 July 2008
 
 

When Fishing for New Business, Information is the Best Bait!

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When Fishing for New Business, Information is the Best Bait!

People are always looking for information. This is the major reason Google has been so successful. With that as a given, how can we as marketers capitalize on this phenomenon? The simple answer is to give away information. It is the greatest premium item ever conceived. It usually costs less than a pen, a note pad, or a coffee mug; especially if it is re-purposed from prior programs, and it's much easier to deliver. Plus, delivery is actually the first step on the pathway to purchase.
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