When It Comes to Your Clients, Your Marketing, and Your Business - are You Just Guessing? |
I've found that most business owners like to ask virtually everyone they know about their marketing, advertising or design - they'll ask their friends, family, colleagues, other graphic designers, and in some rare cases even the family pet. You'd be amazed at how often companies run their business like this - and it's a HUGE mistake. If you run your business this way don't feel badly, but you've got to change things if you want to stay in business. I'll point you in the right direction with this article.
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