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Saturday, 26 July 2008
 
 

Where To Use Promotional Products

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Where To Use Promotional Products

Promotional products represent a key ingredient of marketing and advertising campaigns run by businesses and organisations, from major blue chips and government bodies to hospitals, universities, schools and clubs. Promotional products have a wide variety of uses. According to the Promotional Products Association International (PPAI) in the US the top ten uses are: business gifts, trade shows, brand awareness, employee relations and events, public relations, dealer/distributor programmes, new customer/account generation, new product or service introduction, employee service awards, and not-for-profit fundraising programmes.
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