Which Works Better-Networking, Sales Letters, Cold Calling? Wrong Question |
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When you think about how to build your business, don't look at "marketing" as just a choice between email, direct mail, print ads, networking, and other tactics. All of these tools are just ways of reaching an audience with a specific, targeted marketing message, and they are only as effective as the message itself. (Click for whole story- new window will open) |
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