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Friday, 16 May 2008
 
 

Who Is Most Likely To Buy Your Products Or Services?

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Who Is Most Likely To Buy Your Products Or Services?

Several years ago I worked at an ad agency in Birmingham that exclusively handled automobile advertising. You wouldn't believe how much dealerships spend each month on advertising - sometimes up to $250,000 a month! This advertising money was spent on trying to find that elusive "new" customer - someone that had never bought from them before or hadn't bought from them in a long time. Most businesses spend WAY too much money trying to find "new" customers.
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