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Sunday, 20 July 2008
 
 

Why Integrated Marketing Communications is Essential for Small Businesses

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Why Integrated Marketing Communications is Essential for Small Businesses

Integrated Marketing Communications, or IMC is a management concept that offers a holistic approach to marketing communications. By looking at both online and offline marketing efforts and creating a strategic plan that integrates the two with a consistent message, a marketer can create an effective integrated marketing program that gets more results, often for less money than with traditional, isolated marketing efforts.
Read more at: http://ezinearticles.com/?Why-Integrated-Marketing-Communications-is-Essential-for-Small-Businesses&id=373353.
 
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