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Saturday, 26 July 2008
 
 

Why Marketing Strategy Is So Important

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Why Marketing Strategy Is So Important

As globalization continues and competition becomes ultra-fierce, now more than ever, it's important that your company is constantly assessing and reassessing its go-to-market strategy. This strategic marketing function is something that companies often believe that they do well, but the reality is that many firms don't have the resources in-house to do it at all.
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