Why Would You Need To Use A Business Card? Part II |
High-volume businesses can offset these costs in revenue, but for small or client-based businesses, a print advertisement can mean the difference between profit and loss--and not to your business's advantage.
Radio or TV advertising is also a popular option for many businesses: for a few hundred dollars, you can buy advertising space in popular programs or between music playlists. Radio and TV advertising has the potential to reach an even wider audience than print advertising, and the increased technological possibilities--music, a good announcer, even short skits or memorable jingles--can both give potential customers a good sense of your business and make your business memorable and appealing.
But radio... There's also a significant cost issue to consider: while one radio spot during peak hours might cost only $50-100, one radio spot is unlikely to reach exactly those listeners who will both benefit from your business and be willing to contact you about your services. In order to make radio advertising a workable option, you'll ....
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