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Wednesday, 21 May 2008
 
 

You Can't Aim Without a Target

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You Can't Aim Without a Target

Have you defined your target audience? Think this topic is too easy? Think again. When I first learned I should define my target audience, I thought "This is great. I write copy for businesses. Every business needs copy. So my target audience is any business." Sounds like I hit the jackpot, doesn't it? Wrong.
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