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Saturday, 26 July 2008
 
 

Your E-mail Signature

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Your E-mail Signature

Much is written about subject lines for e-mail marketing communication. An effective e-mail campaign starts with a snappy subject line that motivates the recipient to open the e-mail. Without that first step the e-mail gets the delete key and it is all over. Yet, the way your e-mail signature looks may be equally important since it assists the reader with the call to action, whether it is to call you directly, to e-mail you back, or to visit your website.
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