Negotiation: Sometimes That Item is Worth the Full Asking Price! |
Most people foster an image of the expert negotiator as the one who seems capable of getting a discount on anything.
"Joe, you're going to need bypass surgery right away, and it will cost about $10,000."
"Doc, is that the very best you can do?"
"Okay, Joe, just because it's you, I'll do it for half."
Of course, savvy negotiators do better than others when it comes to the give and take of bargaining, but sometimes the very best at the game will tell you that they AREN'T necessarily looking for a discount.
In fact, sometimes they're more than happy to pay the retail price, says Dr. Gary S. Goodman, top negotiation speaker, best-selling author, and popular commentator on radio and TV.
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