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Sunday, 20 July 2008
 
 

Building the Case for the Relationship Networking Industry

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Building the Case for the Relationship Networking Industry

It always amazes me when I hear folks saying that networking is only for small businesses or that "networking isn't for everybody." I've also talked with several consultants and trainers to Fortune 500 companies that specialize in networking - only their clients don't like to use the word "networking" (it's a four letter word to them) and prefer terms like "horizontal integration." In the rapidly-changing business environment of social or business networking (personally, I prefer the term "relationship networking" as it's all-encompassing) and Web 2.0, however, these attitudes are just "so 2006." It's time to wake up and smell the coffee.
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