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Monday, 07 July 2008
 
 

A Sales Presentation is Like Fishing

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A Sales Presentation is Like Fishing

Giving a sales presentation is like fishing. The only time a problem occurs is when you become the fish instead of the fisherman. It happens without warning when your prospect asks you a simple question and without warning you are being reeled in like a fish after a juicy worm. You start talking about yourself, your goals, your brilliant ideas instead of addressing how your product or service benefits your customer.
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