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Charismatic Communication: The Latent Power of Not

Saturday, 17 May 2008

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Charismatic Communication: The Latent Power of Not

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Charismatic Communication: The Latent Power of Not

Hot button words like 'free', 'sex', 'you', 'New', etc., have long been known to evoke attention. What is not generally known is that there are a suite of words that are linguistic markers for gaining agreement at the unconscious level. In this article, one of a series, author reviews what is known as 'tactical negation' - a powerful technique for creating rapport and agreement with audiences.
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