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Wednesday, 21 May 2008
 
 

10 Crucial Rules for Hiring a PR Agency

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10 Crucial Rules for Hiring a PR Agency

Let's assume you know the definition of public relations: unpaid publicity achieved by pitching press releases and bylined articles to editors at newspapers, trade magazines and business journals. And let's assume you know the value of PR is up to 10 times higher than paid publicity, that is, advertising, because readers realize it has been validated as newsworthy by a "neutral gatekeeper," the editor or publisher who evaluated and accepted it. And let's assume you've listened to the experts who say your promotional budget should be split 50-50 between...
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