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Sunday, 20 July 2008
 
 

Advantages of PR Over Advertising

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Advantages of PR Over Advertising

People tend to confuse PR and advertising, but the truth is that they are quite distinct and while good advertising can bring your business plenty of publicity, there's nothing like great PR to give you that boost in the public eye. First of all, you need to realize that PR is public relations. It's coverage that isn't paid for in cash, like advertising.
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