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Thursday, 24 July 2008
 
 

Definition of Strategy and Strategic Planning, Part 1

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Definition of Strategy and Strategic Planning, Part 1

This is part 1 of a two part series. Part 1 covers the definition of strategy and the preliminary steps of strategic planning, including conducting a situation analysis and segmenting the target publics. Part 2 will cover goals, activities and tactics, time planning, budgeting, and evaluation.
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