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Saturday, 26 July 2008
 
 

Definition of Strategy and Strategic Planning, Part 2

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Definition of Strategy and Strategic Planning, Part 2

This is part 2 of a two part series. Part 1 covered the definition of strategy and the preliminary steps of strategic planning, including conducting a situation analysis and segmenting target publics. Part 2 covers goals, activities and tactics, time planning, budgeting, and evaluation.
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