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Friday, 25 July 2008
 
 

Hiring A PR Agency - A Headhunter's View

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Hiring A PR Agency - A Headhunter's View

Since so much has been written about how to go about finding a PR agency, I thought it timely to examine the process from my perspective - a consultant who is also a PR headhunter. Throughout the U.S. there are thousands of PR firms of all sizes who claim to specialize in dozens of different specialty categories. As the person designated within your company to identify and hire a PR firm, where do you start? What do you look for? How much should you pay? What characteristics of the PR firm differentiates it from others - and are those differences important to your company? What size firm should you hire? What about account conflicts? Is the firm's location important? Who's going to work on your business? What about performance and results? What should you reasonably expect and how do you measure success?
Read more at: http://ezinearticles.com/?Hiring-A-PR-Agency---A-Headhunters-View&id=519414.
 
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