How to Get Free Publicity in the Mainstream Media |
Unlike what we've been taught to think about journalists, feckless Clark Kents and Lois Lanes are not sleuthing the streets for scoops and breaking stories. What they are doing, as a general practice, is sitting on their bottoms or strolling a few feet to the fax machine, screening inbound news releases put out by swarms of publicists that are hoping to nuance the public's trust and create demand for products and services. Here's how to get their attention, especially if they have every reason to ignore you because you aren't a lucrative advertiser, says this best-selling author, top professional speaker, and frequent expert commentator on TV and radio.
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