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Thursday, 24 July 2008
 
 

Knowing Whom to Call is Key to Media Relations Success

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Knowing Whom to Call is Key to Media Relations Success

If you've got breaking news to share or a compelling story to pitch, knowing who to call is as important as the story you want to tell. If you are a small business owner with other equally pressing deals to close and operational issues to address, chances are compiling a targeted media list isn't high on your priority list. The good news is that affordable resources are close at hand to make media list building easy and time efficient for even the most time starved business owner. Before you invest in media list resources, however, remember that knowing your own "top ten" list of media outlets that represent the best potential media placements for telling your story to the right audiences is always a great place to start.
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