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Sunday, 07 September 2008
 
 

Master Lead Times to Maximize Publicity Coverage

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Master Lead Times to Maximize Publicity Coverage

Getting your news story featured in the newspaper or talked about on the radio is iffy at the best of times - getting coverage on the day or week that's optimal for your business is even more problematic. But you can optimize your chances for timely coverage by mastering the concept of media lead times.
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