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Friday, 25 July 2008
 
 

Media Evaluation - Making the difference

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Media Evaluation - Making the difference

In the traditional offering of media evaluation there is a prevalent view that the service provides a descriptive and historical perspective of news. Whilst there are providers who continue to reinforce this view it is even more important to deliver understanding and analytical insights, that allow clients to redirect and refine their strategies, ensuring that our research plays an essential role in the development of communications.
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