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Saturday, 26 July 2008
 
 

Media Gets Social

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Media Gets Social

Consumer content creation is the big deal online these days. There are at least 30 million blogs online, podcasts galore, as well as nearly 100 million photos available via Flickr. All sorts of new web tools have been developed to enable this new social media, as it is being called. PR practitioners and marketers need to know about and understand how to leverage social media, or be left behind. So, how does one take advantage of social media sites? You start with media relations and work your way out.
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