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Saturday, 26 July 2008
 
 

Media Relations Campaign Can Put a Small Business in the National Spotlight

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Media Relations Campaign Can Put a Small Business in the National Spotlight

A targeted media relations campaign can put a small business in the national spotlight. This case study proves that point. A San Diego-based maritime design and technology firm, had patented technology with an outsized impact on the performance of commercial, military and recreational boats and ships. However, the company. had an undersized reputation, receiving almost no recognition for its work. A strategic public relations program not only achieved coverage in trade and local media, but the agency also leveraged its contacts at national media to exceed expectations and land several national pieces and awards.
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