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Sunday, 20 July 2008
 
 

Nonprofit PR lessons from Helmuth Von Moltke the Elder

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Nonprofit PR lessons from Helmuth Von Moltke the Elder

PR planning mistakes tend to come in two forms - not enough planning (or no planning at all), or an extreme rigidness to a prepared plan. This article shows why we should plan differently, using a series of different possible outcomes that might occur; and a flexible array of tactics and strategies we might employ based on circumstances we encounter along the way.
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