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Monday, 07 July 2008
 
 

PR - You Don't Use It Properly Because You Don't Understand It

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PR - You Don't Use It Properly Because You Don't Understand It

Many miss out on making more of PR because they wrongly believe it is all about getting coverage in the press and media. If you are in business then you are, in fact, doing PR every single day - it's not about coverage, it's about perception.
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