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Monday, 07 July 2008
 
 

Press Release as an Effective Marketing Tool

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Press Release as an Effective Marketing Tool

Press releases have become a marketing tool for communicating directly with consumers, as news websites, among which Google news and Yahoo news are quite prominent, have caused the syndication of news to become much simpler and more prevalent. These sites carry huge amounts of content in terms of press releases, many of which have been syndicated through RSS. This is a definite departure from the times when press releases were meant for communication between the media and public relations firms or the company's own public relations staff.
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