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Saturday, 26 July 2008
 
 

Publicity: How To Capture the Attention of the Media

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Publicity: How To Capture the Attention of the Media

The fact of the matter is that the media just doesn't care about your news. You have to have a story that will affect most if not all of the readers of the publication. Just think about how hard it is to get an appointment with your prospects. If they don't care about your products or services, what makes you think the media is going to fall in love with your story?
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