Throughout the '91s, the battle cry of the unemployed was: "network, network, network." A snappy letter would invariably be followed by an even-snappier resume, both of which were then circulated to every potential PR employer and headhunter in the free world.
This networking process worked just fine in the era of double-digit PR growth, There were plenty of jobs to go around for even the most inexperienced PR people.
Well, now that this much-discussed recession has been officially declared by Washington, D.C., numbers crunchers jobs have become scarce. Job-seekers who have been networking feverishly are finding that their efforts are yielding only marginal results at best.
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