Relationship Management: Knowing and Communicating with Your Key Publics |
Many organizations actively engage in 'Issues Management.' For most, this involves scanning the news,
developing communications strategies around relevant issues and trends, and then communicating their
messages back through the media.
However, effective communications is more than just managing issues through the media. Companies and
organizations must also be aware of their external publics - the people and groups outside of an
organization's sphere that affect, or are affected by, what that organization does.
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