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Sunday, 20 July 2008
 
 

Reliability Leads to Credibility in Public Relations

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Reliability Leads to Credibility in Public Relations

Because public relations faces the challenge of validating the importance of this systematic approach to problem identifying and most importantly problem solving, it is imperative for practitioners to maintain their reputations with "Corporate America" and the media. Reliable research helps illustrate to the dominant coalition the necessity to understand an organization's stakeholders.
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