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Monday, 12 May 2008
 
 

Stop Abusing the Term "PR and Branding"

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Stop Abusing the Term "PR and Branding"

In India marketers have abused the term "brand awareness and PR", in the pretext of in-ability to link it back to the expenditure done on marketing to sales conversion. Every time they had to do a brand awareness campaign, they want to spend marketing dollars on things which are least likely to give you the Brand Awareness and the worst ROIs.
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