Strategic PR Tips For Attorneys To Use Litigation Public Relations |
Using public relations in litigation is becoming more and more prevalent today. Litigation PR is defined as the management of the communication process during the course of any legal dispute or adjudicatory processing so as to affect the outcome or its impact on the client's overall reputation. Today, it is not uncommon to see law firms being assisted by PR consultants and counselors. This is evident by the increased media coverage of court cases and the law. Many parties to a lawsuit have very important concerns and interests that go well beyond the legal concerns and issues. Negative publicity can cause damage to an organization's and/or an individual's reputation even if they prevail and win in the courtroom. Therefore the impact of negative publicity on public opinion cannot be ignored. There are proven ways to use public relations to assist attorneys in their litigation efforts. Here are ten (10) public relations tips to assist the attorneys in influencing the outcome of the litigation, protecting their client's reputation before and after the litigation, making a client's viewpoint known, ensuring balanced media coverage, helping the media and the public understand complex legal issues, defusing a hostile environment and helping resolve the conflict.
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