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Sunday, 20 July 2008
 
 

Strategic PR Tips For Developing A Media Policy For Responding To Media Inquiries

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Strategic PR Tips For Developing A Media Policy For Responding To Media Inquiries

Everyday more and more businesses and organization are ill-prepared if the media called or showed up and started asking questions about their business and some event that has great potential to bring positive or negative publicity to the business, the business owners, management and even employees. Many people admit that they do not know how to respond to media inquiries. Being unprepared or ill-prepared to media inquiries can have serious consequences to an organization and its reputation. All businesses and organizations with more than one employee should have a well-written media policy that clearly defines who within the organization may respond to media inquiries, what kinds of information can or should be released to the media, and what information must be kept confidential. Furthermore, a proactive approach is always prescribed for dealing with the media. It is important to commit to establishing good relationships with the media because it can help establish an accurate public perception of who you are and what you do. The development of a clearly written and well thought out media policy is an essential part of doing business today. Here are eighteen (18) prescribed elements for inclusion in your media policy for responding to media inquiries.
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