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Sunday, 18 May 2008
 
 

The Genesis of Emotional Branding

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The Genesis of Emotional Branding

Emotional branding is considered by some to be a relatively unique field, yet in the PR world we have been using it for years. The PR process is not only effective as a media placement tool, innovative companies and entrepreneurs are utilizing the basic methodology, understanding that it is one of the most powerful and effective brand building tools available.
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