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Saturday, 26 July 2008
 
 

The Power of the Press Release

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The Power of the Press Release

When creating a marketing plan for a business, many people rely heavily on paid advertising and promotions to get their messages across to their target market. While paid advertising and promotions are a critical part of the marketing mix and can be extremely effective, they can also be very expensive. Often overlooked, a regular cycle of newsworthy press releases distributed by a business can be a powerful addition to a company's marketing efforts.
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