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Saturday, 26 July 2008
 
 

Three Simple Rules for Media Relations

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Three Simple Rules for Media Relations

In the disaster field office there are three simple yet absolute rules to managing media relations. Businesses, celebrities, and even hospitals have created for themselves foibles and catastrophes due to a basic lack in the ability to manage media relations and the press. These problems stem from the fact that most failed to understand that the press serves the same people that they serve. Whether you are a corporation, a small business, a healthcare facility, or a movie star the press speaks at one time en masse to your public. If you remember this simple fact it is then no great intellectual stretch to understand that by partnering with the press and the media you can communicate vital information to your entire market simultaneously.
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