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Monday, 12 May 2008
 
 

Using Both, Qualitative and Quantitative Research Methods Promotes Effectiveness

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Using Both, Qualitative and Quantitative Research Methods Promotes Effectiveness

Qualitative and quantitative methods are used by researchers to collect data in social science. Qualitative methods include the researcher's experience through techniques such as focus groups, case studies, interviews and personal observations. On the other hand, quantitative methods include hard facts illustrated in surveys and polls.
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