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Friday, 05 September 2008
 
 

Why Be The Story?

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Why Be The Story?

You have been picked by the editor of a newspaper, or the segment producer of a TV program to become a part of a story in which you are to be featured or quoted. When you're featured in the media, you have avoided spending thousands of dollars in advertising and have gained two things no amount of advertising could ever buy you - validation and credibility.
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