Why Connecting One-to-One and One-to-Many Pays Off |
The businesses that earn winning headlines and broadcast air are those that offer the right hook or angle to invite interest and serve those who pay attention to the news. A big part of that is making a connection and telling a story that resonates with the editors and reporters who serve as the gatekeepers to much broader audiences. Approach your story by making clear why it is timely, newsworthy, relevant, trend worthy, and local. When the reason the readers and viewers should care is center stage, you are in an even better position to earn the coverage you seek. A good story is one that touches your heart, kicks you in the stomach, makes you think, hits you over the head or squarely between the eyes, or kicks you in the behind and into action in some way.
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