Winning With The Media |
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Media relations is an area that gets a significant amount of attention. For many, it remains a mystery as to how a story gets into a publication. Media relations is the art of building relationships of trust and mutual interest with reporters. It's a step up from publicity for your product, service or event, or asking reporters and editors to do your marketing for you. Remember, reporters don't work for you (or me) - they work for their editors, readers, and viewers. Read more at: http://ezinearticles.com/?Winning-With-The-Media&id=585388. |
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