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Saturday, 06 September 2008
 
 

Writing Effective Press Releases

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Writing Effective Press Releases

Press releases are often a misused part of the marketing mix. While you may be tempted to issue releases at will, you should seriously consider whether the press release is really newsworthy or not. Cluttering the wire, or an editor's in-box, with fluff doesn't gain you anything. In fact, if you send an editor enough useless information, it will get tossed-right along with newsworthy stuff-because you've become a non-credible source.
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