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Saturday, 26 July 2008
 
 

Counterintuitive Selling Rules During a Recession

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Counterintuitive Selling Rules During a Recession

When panic about a sliding economy hits the airwaves the first impulse is to react. Most business react by constricting into a ball. The strategy is to drop and hide until the recession passes no matter how long that might take. Businesses that take the counterintuitive track of boldly staying the course and selling more, not less, will find that the competitive landscape is largely void of the usual suspects.
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