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Friday, 25 July 2008
 
 

Lead Generation - The Problem With Cherry-Picking

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Lead Generation - The Problem With Cherry-Picking

As hard as you may try to target your advertising so that it will draw hot prospects, you will still get prospects that are not ready to buy right now. What you do with the rest of your leads can mean the difference between a profitable campaign and putting up the "Gone Out of Business" sign.
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