Megan's Great at Selling-Too Bad She Hates It! |
A few years back I wrote a best-selling book: SELLING SKILLS FOR THE NON-SALESPERSON: FOR PEOPLE WHO HATE TO SELL BUT LOVE TO SUCCEED. It is addressed to the great majority of folks that need to be persuasive, but who lack training, and of course who have titles other than "salesperson." That's a lot of people. I've had quite a bit of experience in training them, too. What I've always found especially interesting is the fact that many non-sellers, once trained, are just as effective, if not more so that their "official" counterparts-the ones with the loftier titles and the bigger paychecks. Still, despite outward success, non-sellers struggle, says this CNBC expert commentator, top speaker, and international consultant.
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