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Saturday, 26 July 2008
 
 

National Account Planning - Is it Worth It

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National Account Planning - Is it Worth It

Size Does Matter The natural assumption may be to associate national accounts planning with large international enterprises. However, critical mass alone does not guarantee success. The fact of the matter is that the larger the company, the more challenging it becomes to develop national account program planning and the less likely it can act quickly on those plans. Size does matter, but size often slows reaction time.
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